หนังสือการตลาด ฉบับภาษาอังกฤษ โดย Brian Tracy "Marketing" THE BRIAN TRACY SUCCESS LIBRARY,This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding t

หนังสือการตลาด ฉบับภาษาอังกฤษ โดย Brian Tracy "Marketing" THE BRIAN TRACY SUCCESS LIBRARY,This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional American Management Association.Printed in the United States of America.Printing number10 9 8 7 6 5 4 3 2

CONTENTS
Introduction
The Purpose of a Business  
Four Approaches to Successful Marketing
Three Key Questions in Marketing
Market Research and Market Intelligence
Customer-Focused Marketing
Why People Buy
Competitive Analysis
Achieving Competitive Advantage
The Marketing Mix
Positioning Strategies 
Four Principles of Marketing Strategy
Choosing the Battlefield
Military Principles of Marketing Strategy
Marketing Tactics of Diversion and Dissuasion
Practice the “Firstest with the Mostest” Strategy
Use the “Hit 'Em Where They Ain't” Strategy
Dominate a Market Niche
Creative Marketing Growth Strategies
Utilize Other Ways to Sell
The Bundle of Resources Concept
Four Ways to Change Your Business
Summary and Conclusion
Index

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